THE PROJECT:
Fins Seafood and Grille had a menu that was outdated, with physical wear and tear. They needed an updated look that included all of their existing/current menu items. Along with the main menu, smaller cocktail menus and takeout menus were needed and needed consistency throughout. Beyond menus, they needed updated business cards that made their business look professional when dealing with other vendors.
THE SOLUTION:
I created a modern menu that showcased all of their best offerings and gave the vibe of a seafood restaurant, also while making it look professional so they could be taken seriously. After the design of the main menu, I repurposed the design language of that into a smaller takeout menu, and a cocktail menu.
I also created a business card design that blends classic sophistication with a modern feel and presents Fins Seafood and Grille as a legitimate and professional restaurant operation.
The Result:
A consistent menu design throughout its different iterations, and a modern, yet classic business card design.
A business card, featuring their existing branding, that oozes sophistication and professionalism.
A business card, featuring their existing branding, that oozes sophistication and professionalism.
A main menu, takeout menu, and cocktail menu that share a modern, light aesthetic.
A main menu, takeout menu, and cocktail menu that share a modern, light aesthetic.
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