While Centum Cento started as a service designed to focus on helping anyone interested in exercising (primarily in the weight room), through the years the owner had evolved the business into a brand focused on helping its customers by improving their overall lifestyle. With this new found mission, the business owner needed a new brand identity.
I designed a modern logo for what was once Centum Cento Fitness, rebranding it as simply Centum Cento. Using calming green gradients to pay homage to the brand's past, while also invoking a sense of healthiness into anyone interested in the brand.
With the logo design finished, I moved forward to design the entire website. The website is meant to be a hub for potential customers to inform them on what services the business offers, and what prices those services cost. The website is also meant to inform the business owner of what interests a potential client has in improving their health.
A consistent brand, executed across all digital platforms.