THE PROJECT:
Ageless Skin, a locally made skincare line, needed a brand overhaul to a logo and package design that hadn't been touched since it's inception at least a decade prior. The client had a very specific "vibe" they were going for, so that helped a lot with the direction of the project.
THE SOLUTION:
Using the resources that the client provided, I first created a modern logo. Once the client approved of the logo, I began creating a package design for one of the products.
Once the design for the packages was agreed upon, I re-implemented that design in every different size of product in the skincare line, keeping the brand consistency intact while also being malleable to whatever container the design was being applied upon.
The Result:
A brand new, modern logo that represents the holistic skincare line, and a consistent line of package designs that align the brand.
The new logo design
The new logo design
Iconography for each category of skincare (Normal, Oily, Dry, Anti-Aging)
Iconography for each category of skincare (Normal, Oily, Dry, Anti-Aging)
The package designs in action on the physical products.
The package designs in action on the physical products.
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